UN BUSINESS CALL to ACTION

We produced a series of short films to promote the “UN Business Call to Action”. The idea is to encourage business to help achieve the Millennium Development Goals but in a manner that is commercially viable and sustainable for the companies themselves. We worked with senior business leaders of several global brands including Coca Cola, Pepsico, Citi, Reuters and Diageo. Each film closes with the person signing the screen as a mark of commitment. We weren’t sure they would all do it but they did and the final effect works really well.