CHALLENGE RACHEL RILEY
Making films that persuade the viewer to interact relies on a strong creative proposition, well executed. This series of interactive films was produced for NATWEST via M+C Saatchi. Working with the creative team we devised a simple but fun approach in a studiosetting featuring presenter Rachel Riley. As well as the films we delivered photography and other online assets. As well as tackling serious social issues we really enjoy finding innovative ways to deliver messages and contribute more to campaigns that simply picking up a camera. This project was a great example of that.
The Silverfish Effect
The film gained over 3.5 million views online and won the InMobi award for best mobile creative.